Need Social Media Credibility? Buy It!
Pumping phantom money into the economy isn’t the only type of inflation the federal government is creating these days. From sea to shining sea, celebrities, businesses, and even the U.S State Department have stooped to buying Facebook likes, Twitter followers, or YouTube viewers in order to increase the perceived popularity of their websites. As with many activities that thrive on the seedy side of the internet, law enforcement has yet to find a way to root out and penalize the evildoers.
Anyone who has ever dabbled in one or more of the popular social media websites knows that credibility is easily measured. Just check out how many people are “liking” you. Smart agencies are learning that likes can be purchased at any of a number of offshore “click farms” that pay workers (not much, to be sure) to sit around and like, retweet, or view videos to inflate social media numbers.
According to Mitul Gandhi, CEO of SEOClarity, a social media marketing firm that roots out phony online engagements, “Any time there’s a monetary value added to clicks, there’s going to be people going to the dark side.” Some security researchers believe that fake activity on Twitter and Facebook cost advertisers hundreds of millions of dollars in 2013 alone. (Derek Dowell – VNN) (Image: Flickr | webtreats)